News & Insights

Brand tracking and consumer research.

Practical writing on brand tracking and consumer research from the Cleria team.

Brand tracking belongs in the age of AI

For decades, brand tracking meant waiting months for a static deck. That model is over. Here is what always-on, AI-native tracking changes.

Awareness is only the beginning. A complete picture of brand health spans the full funnel — here is how the 32 metrics fit together.

Turnaround time is usually treated as a logistics detail. It is actually one of the most important features of research itself.

A new category average in Funnel Step Comparison gives you a benchmark for how brands perform across the whole category — not just one at a time.

Confidence intervals are now available on the dashboard, so every metric can show a 90% range — not just a single point estimate.

Awareness alone rarely tells you what to do next. Here is why a full funnel of metrics beats tracking recognition in isolation.

Sales data shows what people buy. Motivation research explains why — and that is what turns numbers into decisions.

Shopper insights turn purchase data into answers about who buys, where, why, and how — and how to act on it with retailers.

Five practical ways market research supports growth — from competitive advantage and targeting to retailer negotiations.

Planned and impulse buys need different marketing levers. Here is how to tell them apart — and how research helps you win both.

Focus groups, funnel tunnel vision, assumed audiences, and narrow samples — four traps that quietly warp research results.