Track your brand, competitors, and funnel in one live dashboard.
Brand Tracker 360 measures 30 brand, competitor, funnel, and shopper metrics from 2,000–50,000 quality-controlled respondents, in a live dashboard you can explore with AI. Run a one-time read, or track over time.
The 30 metrics brand teams need to manage growth.
Brand Tracker 360 measures brand awareness, consideration, trial, purchase, loyalty, competitors, and shopper behavior in one interactive dashboard.
Days, not months
See your metrics in days instead of months. Automation runs the whole study end to end.
2,000-50,000 respondents
Every wave starts at 2,000 respondents per market, scaling to 50,000 in most markets when you need finer breakdowns.
Run worldwide, in local languages
Field brand tracking in markets around the world. Surveys are localized into each market's language — we handle the translation.
Filters
Slice metrics by demographic and socioeconomic filters, or answers to other questions.
Custom metrics and questions
Add custom filters or metrics to your tracker when your study design needs them.
Export, CSV & API
Export charts and the underlying metric- and question-level data as CSV, or pull it programmatically via API.
Compare across markets
Compare countries, brands, or development over time, side by side.
Transparent fixed pricing
One fixed, transparent price for your defined research scope. See pricing for details.
Track over time
Run a one-time read, or repeat in monthly, quarterly, semi-annual, or custom waves to follow trends.
Benchmark up to 15 competitors
Measure up to 15 competitors alongside your brand on every metric, so each number has context.
Built-in AI assistant
Ask the AI assistant for a chart or a deeper read — grounded in your own data and mapped back to the metrics behind it.
Sample sizes & error margins
Every read shows its sample size and error margin, so you know how much confidence to place in it.
From dashboard to decision.
Cleria's live dashboard makes it easy to explore your brand data and make decisions.
BrightLeaf
The metrics behind a 360° view of your brand.
From first awareness to repeat purchase and competitive benchmarks, each metric is a question Brand Tracker 360 answers in every wave.
Awareness & Reach
- Awareness Rate
- What % of consumers are aware of your brand and/or product?
- Awareness Drivers
- Of the consumers who are aware, how did they become aware?
- Ad Recall
- Do consumers remember seeing your advertising, and where?
- Brand Perception
- What do consumers think about your brand, and which characteristics do they connect with it?
- Brand Fit
- How well does your brand fit what consumers want from the category?
Consideration & Trial
- Consideration Rate
- What % of consumers would consider buying your brand?
- Consideration Drivers
- Of those who would consider your brand, what drives that consideration?
- Consideration Barriers
- For those aware but not considering, what is holding them back?
- Trial Rate
- What % of consumers have tried your product at least once?
- Trial Barriers
- For those aware of your brand, why have they not tried it yet?
Purchase & Conversion
- Purchase Rate
- What % of consumers have bought your product in a given timeframe?
- Purchase Drivers
- Of those who purchased, why did they buy it?
- Purchase Barriers
- For those aware or who tried, why have they not purchased?
- Conversion Rate
- What % of aware consumers are you converting into buyers?
- Conversion Ranking
- How effective are you at turning awareness into purchases vs. competitors?
Loyalty & Preference
- Favorite Rate
- What % of consumers say your brand is their favourite in the category?
- Reasons for Favorite
- What drives consumers to pick a brand as their favourite?
- Loyalty Drivers
- What keeps consumers loyal to your brand vs. competitors?
- Switching Rate
- How do consumers switch between your brand and competitors?
- Dual Usage
- How often do consumers use your brand alongside competitors?
Usage, Occasions & Spend
- Usage Occasion
- How and when are consumers using, or choosing, you vs. a competitor?
- Occasions
- On which occasions do consumers choose products in your category?
- Purchase Frequency
- How often are consumers buying, and how do segments differ?
- Basket Size
- How much do consumers buy in a timeframe, and what do they spend?
- Category Spending
- How much do consumers spend on the category, and where does your brand rank?
Channels, Value & Competition
- Channel Choices
- Where are consumers buying, and which channel drives the most purchases?
- Retailer Choices
- Which retailer drives the most sales and is chosen most often?
- Value Ratings
- How do consumers rate your brand on value for money vs. competitors?
- Quality Ratings
- How do consumers rate your brand on quality vs. competitors?
- Performance Benchmarks
- How does your brand perform on every metric vs. competitors and the category?
A living dashboard
Every metric in clean, filterable charts — by market, segment, time and competitor. No more waiting weeks for a deck.
An AI assistant that knows your data
Ask for charts, dig deeper into a metric, or have the assistant explain a movement using your Cleria data.
Competitors, side by side
Benchmark against the brands that matter and see exactly where you win, where you lose, and why.
Track over time and across markets
Compare waves over time and countries side by side to see where your brand is moving.
Enterprise-grade data, without the enterprise wait.
Traditional trackers are powerful, but often too slow, expensive, and hard to activate. Cleria keeps the rigor and makes brand-tracking data usable by the whole team.
- 2k-50k
- Respondents in most markets
- Days
- Typical turnaround
- Quality checks
- Run on every study
Global panel + vetted sources
Cleria uses its global panel and, where needed, vetted recruitment sources, with quotas, screening, and quality checks on every study.
Designed around each study
Each study is fielded around the population being studied — market, category, and segments — not a one-size-fits-all pool.
Automation runs the heavy lifting
Advanced automation and analytics run most of the process end to end, so results arrive in hours or days, not weeks or months.
Numbers you can defend
Cleria combines respondent history with security questions on every survey, helping detect fraud, inattentive responses, and inconsistent answers earlier within the Cleria panel.
Explore your brand data with AI.
The Cleria assistant helps your team explore its own Cleria data. Every answer is built from your own study data and maps back to the charts and metrics behind it, so your team can verify before sharing. Your data stays private to your team, is not shared with other clients, and is not used to train AI models.
For statistical transparency, Cleria reporting shows sample sizes and error margins alongside results. The public methodology explains how those reads should be interpreted.
Why is BrightLeaf awareness up in Canada this quarter?
BrightLeaf awareness rose from 38% to 69% across the last four waves. The lift is strongest among shoppers who report seeing the brand in retail and short-form social video.
From setup to live dashboard.
Configure
Define your brand, competitors and markets. We'll do all the heavy lifting and make sure you're research is robust.
We field it
We field 2,000+ respondents through our global panel and vetted recruitment sources. Quality checks are run on every study.
Explore & analyze
We'll go through the data with you. Afterwards you can explore the dashboard, ask our built-in AI assistant for a chart, or contact us for help.
Custom Research, on demand.
Pick exactly the metrics or questions you need answered — from a single awareness read to a bespoke study — and we run the whole thing for you. Same panel, same dashboard, same AI assistant. Custom research and custom trackers start from $500 per metric or question per market, with minimums applying.
- Choose individual metrics or questions
- One-time or recurring tracking, cancel anytime
- Up to 15 competitors
- Min. 2,000 respondents per market, up to 50,000
- Live dashboard + AI assistant
- Unlimited users, dashboard usage, CSV & API exports
Brand Tracker 360, explained.
Put all 30 metrics to work on your brand.
Book a demo and we'll show you how we can help. Just a quick question? Drop us a line.