Cleria

Product

See your brand next to the competition.

Brand Tracker 360™ measures 30 metrics from 2,000 respondents per market, in one live dashboard. Run one wave, or track over time.

What you get

Coverage, depth, and an error margin on every number.

Coverage

Markets, languages, competitors

Example markets

US · EnglishGermany · German

Your brand and competitors · up to 15

BrightLeafDaily FizzNorth & CoCitrus BayKona Club

Indigo marks your brand in this example.

Cadence

One-timeMonthlyQuarterlySemi-annualCustom

Field worldwide, in the local language, on the cadence you set.

Depth

Filters, segments, custom metrics

Consideration · Germany · wave 06-2026

  • Germany69%
  • 25–3464%

25–34 is 5 pts below Germany overall, this wave.

Filters

18–2425–3435–4445+GenderIncomeRegionCustom question

Slice any metric by segment, or add a question of your own.

Confidence

Sample size and error margin

  • 2,000 respondents±2.2 pts

    Minimum per market

  • 10,000 respondents±1.0 pts
  • 50,000 respondents±0.4 pts

    Upper end in most markets

Bar length = max. margin of error at 95% · shorter is more precise

Every result shows its sample size and error margin.

Output

Exports, access, unlimited users

Exports

ChartsCSVAPIUnlimited users

Metric- and question-level. Respondents stay anonymous.

Example · access by market and wave

03-202606-2026USVisibleVisibleGermanyHiddenVisible

Check = visible. Dash = hidden. Here, this user can’t see Germany’s earlier wave.

Export the results, and choose who sees which market or wave.

The dashboard

The same study, from the chart to Scope.

Example dashboard for BrightLeaf Sparkling Tea, wave 06-2026. Sample size 10,000, error margin ±1.0. US: Awareness 86 percent. Consideration 71 percent. Purchase 47 percent. Favorite 28 percent. Loyalty 22 percent. Germany: Awareness 78 percent. Consideration 69 percent. Purchase 30 percent. Favorite 15 percent. Loyalty 8 percent. Consideration by age in Germany, 03-2026 to 06-2026: 18–24 70 percent to 69 percent. 25–34 78 percent to 64 percent. 35–44 75 percent to 73 percent. 45+ 72 percent to 71 percent. Reasons 25–34s in Germany who know the brand aren't considering it: Price perception 41 percent. Retail availability 33 percent. Prefer Daily Fizz 24 percent.

Every metric

The question each metric answers.

Thirty metrics, grouped by funnel step. The figures on the steps are the BrightLeaf example, US and Germany.

Example · BrightLeaf · wave 06-2026 · N = 10,000 · ±1.0

USGermany

Funnel · step 1 of 4Awareness & ReachDo people know us, and how do they see us?Awareness RateUS86%Germany78%5 questions Funnel · step 2 of 4Consideration & TrialWould they consider us, and have they tried us?Consideration RateUS71%Germany69%5 questions Funnel · step 3 of 4Purchase & ConversionDo they buy, and what stops them?Purchase RateUS47%Germany30%5 questions Funnel · step 4 of 4Loyalty & PreferenceDo they stay with us, or switch?Favorite RateUS28%Germany15%5 questions
Also each waveUsage, Occasions & SpendChannels, Value & Competition

Awareness & Reach

Do people know us, and how do they see us?

Funnel · step 1 of 4
Awareness Rate
What % of consumers are aware of your brand or product?
Awareness Drivers
Of the consumers who are aware, how did they become aware?
Ad Recall
Do consumers remember seeing your advertising, and where?
Brand Perception
What do consumers think about your brand, and which characteristics do they connect with it?
Brand Fit
How well does your brand fit what consumers want from the category?

Consideration & Trial

Would they consider us, and have they tried us?

Funnel · step 2 of 4
Consideration Rate
What % of consumers would consider buying your brand?
Consideration Drivers
Of those who would consider your brand, what drives that consideration?
Consideration Barriers
For those aware but not considering, what's holding them back?
Trial Rate
What % of consumers have tried your product at least once?
Trial Barriers
For those aware of your brand, why haven't they tried it yet?

Purchase & Conversion

Do they buy, and what stops them?

Funnel · step 3 of 4
Purchase Rate
What % of consumers have bought your product in a given timeframe?
Purchase Drivers
Of those who purchased, why did they buy it?
Purchase Barriers
For those aware or who tried, why haven't they bought it?
Conversion Rate
What % of aware consumers are you converting into buyers?
Conversion Ranking
How effective are you at turning awareness into purchases vs. competitors?

Loyalty & Preference

Do they stay with us, or switch?

Funnel · step 4 of 4
Favorite Rate
What % of consumers say your brand is their favorite in the category?
Reasons for Favorite
What drives consumers to pick a brand as their favorite?
Loyalty Drivers
What keeps consumers loyal to your brand vs. competitors?
Switching Rate
How do consumers switch between your brand and competitors?
Dual Usage
How often do consumers use your brand alongside competitors?

Usage, Occasions & Spend

When, how often and how much do they buy?

Behavior & market
Brand Occasions
How and when are consumers using, or choosing, you vs. a competitor?
Category Occasions
On which occasions do consumers choose products in your category?
Purchase Frequency
How often are consumers buying, and how do segments differ?
Basket Size
How much do consumers buy in a timeframe, and what do they spend?
Category Spending
How much do consumers spend on the category, and where does your brand rank?

Channels, Value & Competition

Where do they shop, and how do we compare?

Behavior & market
Channel Choices
Where are consumers buying, and which channel drives the most purchases?
Retailer Choices
Which retailer drives the most sales and is chosen most often?
Value Ratings
How do consumers rate your brand on value for money vs. competitors?
Quality Ratings
How do consumers rate your brand on quality vs. competitors?
Performance Benchmarks
How does your brand perform on every metric vs. competitors and the category?

How it works

Five steps from sample to dashboard.

Quotas, screening, and quality checks on every study.

  1. 01

    Panel & sources

    Cleria’s global panel and vetted recruitment sources.

  2. 02

    Quotas & screening

    Set for the population this study is about.

  3. 03

    Fieldwork

    From 2,000 respondents per market, in days.

  4. 04

    Quality checks

    On every study, before a result goes live.

  5. 05

    Live dashboard

    Metrics, with sample size and error margin on every result.

12-month category lockout. Inside the Cleria panel, respondents are blocked from other surveys in the same category.

Read the methodology

Scope

Questions Scope can answer from your study.

Scope is Cleria’s own AI for consumer research. It answers from your data and names the metric behind the answer.

Scope BrightLeaf · Sparkling Tea · 06-2026

How did consideration move since last wave?

Consideration Rate. What % of consumers would consider buying your brand?

Consideration is up 4 pts in the US (67% → 71%) and down 5 pts in Germany (74% → 69%).

Consideration, % of all respondents03-202606-2026

  • US67% → 71%+4 pts
  • Germany74% → 69%−5 pts

Illustrative · BrightLeaf, Sparkling Tea · wave 06-2026

  • Private to your team
  • Never shared with other clients
  • Respondent data never used to train AI models
  • Included, no per-user fees

Getting started

Configure, field, then explore.

  1. Day 1

    Configure

    Brand, up to 15 competitors, and the markets.

  2. The following days

    We field it

    2,000+ respondents per market. Quality checks on every study.

  3. The day it’s live

    Explore with us & Scope

    We walk through the results. Your team keeps the dashboard.

Custom research

The full framework, or the metrics you need.

Brand Tracker 360 is from $9,000 per research. Custom research is from $500 per metric or question per market. Minimums apply.

Full framework

Brand Tracker 360

From $9,000

per research

30 metrics

  • All 30 metrics, every wave
  • One price for the full framework
  • CSV & API exports, unlimited users

Narrower study

Custom research

From $500

per metric or question per market

The metrics or questions you add

You choose

  • Metrics or questions you choose
  • Priced per market
  • Minimums apply
  • Up to 15 competitors
  • 2,000–50,000 respondents per market
  • Same panel, dashboard, and Scope
  • One-time or recurring, cancel anytime
See pricing

Questions

Brand Tracker 360, explained.

Put all 30 metrics to work on your brand.

A 30-minute call, or just let us know what you need.