Grow the brand — and prove it.
You own brand growth, and the evidence usually arrives late. When finance asks what the budget bought, you need an answer from the latest wave.
Questions they ask
- Which channels drive our awareness?Awareness DriversOf the consumers who are aware, how did they become aware?
- Where do we lead, and where do we trail?Performance BenchmarksHow does your brand perform on every metric vs. competitors and the category?
- Is our brand getting healthier?Consideration RateWhat % of consumers would consider buying your brand?
- Did people remember the campaign?Ad RecallDo consumers remember seeing your advertising, and where?
In practice
How brand & marketing teams use Cleria.
- 01
Wave 03-2026
Set the baseline
US consideration sits at 67%.
Consideration
67% - 02
In market
Run the campaign
Spend goes out. The next wave is what shows whether awareness moved.
- 03
Wave 06-2026
See what moved
US consideration is 71%.
Consideration
71%+4 pts · US
- 04
Decision
Reallocate
Move budget toward the channels that built awareness.
Illustrative data · BrightLeaf, Sparkling Tea · Wave 06-2026 · N = 10,000 · ±1.0
Prove what works
See which channels moved awareness since the previous wave, and shift spend with evidence.
Beat the competition
The same 30 metrics against your competitors, so you know where you lead and where you trail.
Defend the budget
Wave-over-wave numbers on brand health, not a once-a-year deck.
Move in days
Results in days, so you can decide faster.
Relevant solutions
Questions this team asks.
Each one uses the same 30 metrics from Brand Tracker 360™, pointed at a decision this team owns.
Other teams
See how Cleria fits brand & marketing teams.
A 30-minute call, or just let us know what you need.