Use cases
Start with the question you need answered.
Each question uses the same 30 metrics from Brand Tracker 360™, framed around the decision you need to make.
Brand health tracking
Is our brand getting healthier?
BrightLeaf · Consideration · % of consumers
- US+4 pts03-202667%06-202671%
- Germany−5 pts03-202674%06-202669%
- 03-2026
- 06-2026 · US
- 06-2026 · Germany
Consideration moved +4 pts in the US and −5 pts in Germany since 03-2026.
BrightLeaf · Sparkling Tea · 06-2026
- Consideration Rate
- Awareness Rate
- Favorite Rate
- Brand Perception
Competitor benchmarking
Where do we lead, and where do we trail?
BrightLeaf vs the set · Consideration · US · % of consumers
- Daily Fizz76%
- BrightLeaf71%
- North & Co58%
- Citrus Bay52%
- Kona Club44%
- BrightLeaf
- Other brands
BrightLeaf trails only Daily Fizz on consideration in the US.
BrightLeaf · Sparkling Tea · 06-2026
- Performance Benchmarks
- Consideration Rate
- Conversion Ranking
Ad & awareness tracking
Which channels drive our awareness?
BrightLeaf · How aware consumers found the brand · US
- In store41%
- Social media34%
- Word of mouth26%
- TV22%
- Online video18%
- Largest source
- Other sources
In-store visibility is the biggest single source of awareness.
BrightLeaf · Sparkling Tea · 06-2026
- Awareness Drivers
- Ad Recall
- Awareness Rate
Purchase funnel tracking
Where does our funnel leak?
BrightLeaf · Awareness to purchase · % of consumers
US
83% continue
66% continue
Germany
88% continue
43% continue · largest drop
- US
- Germany
Germany loses most considerers before purchase: only 43% go on to buy.
BrightLeaf · Sparkling Tea · 06-2026
- Conversion Rate
- Purchase Barriers
- Purchase Rate
Brand strategy & planning
Where should the brand position itself?
Brand image · US vs Germany · % who agree
- Natural ingredients 48%52%
- Refreshing 44%41%
- Easy to find 36%21%
- Good value 31%18%
- US
- Germany
Germany still sees BrightLeaf as natural, but far fewer find it easy to find or good value. Those are the same two barriers holding back consideration.
BrightLeaf · Sparkling Tea · 06-2026
- Brand Perception
- Brand Fit
- Consideration Barriers
Shopper insights
Where and how do shoppers choose?
Purchases by channel · Germany · % of purchases
- Supermarket 46%58%
- Discounter 22%9%
- Online 17%21%
- Convenience 15%12%
- Whole category
- BrightLeaf
Discounters carry 22% of category purchases in Germany, but only 9% of BrightLeaf's. That matches retail availability as a top barrier.
BrightLeaf · Sparkling Tea · 06-2026
- Channel Choices
- Retailer Choices
- Purchase Frequency
Audience & segmentation
Who are our buyers, really?
BrightLeaf buyers by age · Germany · % of buyers
- 18–2414%
- 25–3431%
- 35–4426%
- 45+29%
- Largest age group
- Other ages
25–34s make up almost a third of BrightLeaf buyers in Germany.
BrightLeaf · Sparkling Tea · 06-2026
- Purchase Rate
- Purchase Frequency
- Basket Size
Usage & occasions
When and why do people choose us?
When BrightLeaf is chosen · US · % of choices
- Afternoon break34%
- With meals27%
- After exercise18%
- Socializing13%
- On the go8%
- Largest occasion
- Other occasions
The afternoon break is BrightLeaf's biggest occasion in the US, ahead of meals.
BrightLeaf · Sparkling Tea · 06-2026
- Brand Occasions
- Category Occasions
- Purchase Frequency
See Cleria's Brand Tracking for a brand like yours.
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