Brand data you can take to the board.
You set the strategy and answer for it. The signals that reach you are often filtered, late, or anecdotal. Budget and board updates need the latest wave, and the reason behind it.
Questions they ask
- How is the brand performing?Consideration RateWhat % of consumers would consider buying your brand?
- Where do we lead and trail?Performance BenchmarksHow does your brand perform on every metric vs. competitors and the category?
- Where should the brand position itself?Brand PerceptionWhat do consumers think about your brand, and which characteristics do they connect with it?
- Is purchase keeping up with awareness?Conversion RateWhat % of aware consumers are you converting into buyers?
In practice
How founders & leadership use Cleria.
- 01
06-2026
Open the latest wave
Germany: consideration 69%, purchase 30%.
- 02
The leak
See the drop
Only 43% of considerers in Germany go on to buy.
43% continue
- 03
The reason
Price perception
In Germany, 38% of people who know the brand but haven't bought it cite price perception.
Citing it
38% - 04
Decision
Commit, then remeasure
Fund the fix. The next wave is the check.
Illustrative data · BrightLeaf, Sparkling Tea · Wave 06-2026 · N = 10,000 · ±1.0
The whole brand
Awareness, consideration, preference, and purchase, against competitors, in one dashboard.
Evidence for the strategy
Base strategy, positioning, and budget on consumer data.
Board-ready numbers
Current brand health and competitive position for the board and investors.
Decide faster
Results from a new wave in days.
Relevant solutions
Questions this team asks.
Each one uses the same 30 metrics from Brand Tracker 360™, pointed at a decision this team owns.
Other teams
See how Cleria fits founders & leadership.
A 30-minute call, or just let us know what you need.