Brand tracking without hiring a research team.
You have to prove the brand is growing — to the team, the board, and investors — without a research function or a six-figure tracker.
Questions they ask
- Are we becoming known?Awareness RateWhat % of consumers are aware of your brand or product?
- Where do we trail?Performance BenchmarksHow does your brand perform on every metric vs. competitors and the category?
- Where does the funnel leak?Conversion RateWhat % of aware consumers are you converting into buyers?
- Who should we aim at?Purchase RateWhat % of consumers have bought your product in a given timeframe?
In practice
How startups & scale-ups use Cleria.
- 01
One wave
No research team to staff
Cleria fields the study. You get the dashboard.
- 02
US
See the funnel
86% know the brand and 71% would consider it.
Have bought it
47%66% of considerers buy
- 03
The room
Present it to the board
Brand health from the latest wave, not a narrative.
- 04
Next
Repeat when it's worth it
One wave proves the case. The next one shows whether it held.
Illustrative data · BrightLeaf, Sparkling Tea · Wave 06-2026 · N = 10,000 · ±1.0
We run the study
You get the dashboard and the answers. Cleria fields the wave.
Priced for this stage
Brand Tracker 360 from $9,000 per research.
Board-ready in days
Walk in with numbers from the latest wave, not a narrative.
Start small
Start with one study. Add waves or markets later.
Relevant solutions
Questions this team asks.
Each one uses the same 30 metrics from Brand Tracker 360™, pointed at a decision this team owns.
Other teams
See how Cleria fits startups & scale-ups.
A 30-minute call, or just let us know what you need.