Cleria

Case studies

How teams use Cleria.

From defending shelf space with retailers to mapping where a brand sits in its category.

Trusted by brand teams around the world

Procter & GambleStraumannMarsFlexible FlyerFreixenetAirbnbLyft

Featured

A closer look at Mars.

MarsM&M’S® Tubes (30g) · Brazil

How Mars made its case to Brazilian retailers.

Product changes dented sales and cost M&M’S® Tubes its shelf placements in Brazil. Mars used Cleria to gather the consumer evidence it needed for its next round of retailer negotiations.

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“The research helped us prove some assumptions and also busted some myths.”
Consumer Insights · Mars Brazil

Case study

A closer look at Paricon.

PariconFlexible Flyer

How Paricon pinned down Flexible Flyer's position.

Flexible Flyer is a nostalgic icon in winter sleds. Paricon used Cleria to map exactly where the brand sits in its category, what drives purchase, and where its real USPs lie.

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