Behavior & market
Brand Occasions
How and when are consumers using, or choosing, you vs. a competitor?
When and why do people choose us?
Penetration and frequency are different growth levers. If you don't know the occasions you own — and the ones you miss — you can't tell which lever to pull.
BrightLeafOccasionsN = 10,000Error margin ±1.0
When BrightLeaf is chosen · US · % of choices
- Afternoon break34%
- With meals27%
- After exercise18%
- Socializing13%
- On the go8%
- Largest occasion
- Other occasions
The afternoon break is BrightLeaf's biggest occasion in the US, ahead of meals.
Illustrative data · BrightLeaf, Sparkling Tea · Wave 06-2026
The metrics behind it
What answers “When and why do people choose us?”
The metrics that answer this question.
Behavior & market
Category Occasions
On which occasions do consumers choose products in your category?
Behavior & market
Purchase Frequency
How often are consumers buying, and how do segments differ?
All part of the 30-metric framework:
Usage, Occasions & SpendLoyalty & Preference
How it works
From the question to the next wave.
Three steps. The dashboard updates when the wave is in — one-time, or on the cadence you set.
- 01
Map the occasions
Define the usage and purchase occasions that matter in the category.
- 02
Field the wave
Cleria's global panel and vetted recruitment sources, with quotas, screening, and quality checks.
- 03
Grow consumption
Find the occasions to keep and the ones to win.
Also
Other questions, same tracker.
Brand health trackingIs our brand getting healthier?Competitor benchmarkingWhere do we lead, and where do we trail?Ad & awareness trackingWhich channels drive our awareness?Purchase funnel trackingWhere does our funnel leak?Brand strategy & planningWhere should the brand position itself?Shopper insightsWhere and how do shoppers choose?Audience & segmentationWho are our buyers, really?
Get people to buy more often, and spend more.
A 30-minute call, or just let us know what you need.