Usage & occasions
See how often consumers use the category and your brand within it, on which occasions, and how that drives frequency and spend.
Penetration and frequency are different growth levers, and treating them the same wastes budget. If you do not know the occasions you own — and the ones you are missing — you cannot grow consumption.
The metrics behind usage & occasions.
Usage occasions
When and why consumers use the category and choose you within it.
Purchase frequency
How often consumers buy, and how segments differ.
Spend & basket
How much consumers buy in a timeframe and what they spend.
Powered by Brand Tracker 360
Every metric group below is part of the same 30-metric Brand Tracker 360 framework.
From setup to live dashboard.
Map the occasions
Define the usage and purchase occasions relevant to your category.
We field the wave
Cleria fields the study with quotas, screening, and quality checks.
Grow consumption
Find the occasions to defend and the ones to win.
Grow how often, and how much, people choose you.
Book a demo and we'll show you how Cleria helps brands like yours with usage & occasions.