Cleria

Is our brand getting healthier?

Annual trackers describe a market that has already moved. You need the latest wave on brand health, and whether last quarter's investment changed it.

BrightLeafWave over waveN = 10,000Error margin ±1.0

BrightLeaf · Consideration · % of consumers

  • US+4 pts
    03-202667%
    06-202671%
  • Germany−5 pts
    03-202674%
    06-202669%
  • 03-2026
  • 06-2026 · US
  • 06-2026 · Germany

Consideration moved +4 pts in the US and −5 pts in Germany since 03-2026.

Illustrative data · BrightLeaf, Sparkling Tea · Wave 06-2026

The metrics behind it

What answers “Is our brand getting healthier?”

The metrics that answer this question.

Funnel · step 2 of 4

Consideration Rate

What % of consumers would consider buying your brand?

Funnel · step 1 of 4

Awareness Rate

What % of consumers are aware of your brand or product?

Funnel · step 4 of 4

Favorite Rate

What % of consumers say your brand is their favorite in the category?

Funnel · step 1 of 4

Brand Perception

What do consumers think about your brand, and which characteristics do they connect with it?

All part of the 30-metric framework:

Awareness & ReachConsideration & TrialPurchase & ConversionLoyalty & Preference
See all 30 metrics

How it works

From the question to the next wave.

Three steps. The dashboard updates when the wave is in — one-time, or on the cadence you set.

  1. 01

    Pick the KPIs

    Choose the funnel metrics and attributes that matter in your category.

  2. 02

    Field each wave

    Cleria's global panel and vetted recruitment sources, with quotas, screening, and quality checks. Repeat on your cadence.

  3. 03

    See what moved

    The dashboard updates with each wave, in time for the next decision.

Also

Other questions, same tracker.

Competitor benchmarkingWhere do we lead, and where do we trail?Ad & awareness trackingWhich channels drive our awareness?Purchase funnel trackingWhere does our funnel leak?Brand strategy & planningWhere should the brand position itself?Shopper insightsWhere and how do shoppers choose?Audience & segmentationWho are our buyers, really?Usage & occasionsWhen and why do people choose us?

Know where the brand stands this wave — and what moved it.

A 30-minute call, or just let us know what you need.