Brand health tracking
Use Brand Tracker 360 to track awareness, consideration, preference, and advocacy — tracked wave over wave, not once a year.
Annual trackers tell you how your brand did months ago. By the time the deck lands, the market has moved and the budget is already spent. You need a current read on brand health — and whether last quarter’s investment actually changed it.
The metrics behind brand health tracking.
Full-funnel metrics
Awareness, consideration, preference and advocacy in one view, updated each wave.
Perception & drivers
What people associate with your brand, and the drivers behind why they choose it.
Segment & market cuts
Slice metrics by demographics, segment, market and time.
Powered by Brand Tracker 360
Every metric group below is part of the same 30-metric Brand Tracker 360 framework.
From setup to live dashboard.
Pick your KPIs
Choose the funnel metrics and attributes that matter to your brand and category.
We field each wave
Cleria recruits respondents through its global panel and vetted sources, then repeats on your cadence.
Watch it move
Your dashboard updates each wave — spot shifts in awareness, consideration, and loyalty as they happen.
Know where your brand stands now — and what is driving the change.
Book a demo and we'll show you how Cleria helps brands like yours with brand health tracking.