More studies, on samples you can trust.
The tracker takes most of the budget and still leaves you waiting. You need more studies on reliable samples, without rebuilding the program each time.
Questions they ask
- Where does the funnel leak?Conversion RateWhat % of aware consumers are you converting into buyers?
- Who's buying?Purchase RateWhat % of consumers have bought your product in a given timeframe?
- What's holding consideration back?Consideration BarriersFor those aware but not considering, what's holding them back?
- How do we compare on the same metrics?Performance BenchmarksHow does your brand perform on every metric vs. competitors and the category?
In practice
How insights teams use Cleria.
- 01
Brief
Name the question
Where the funnel leaks, or which segment moved.
- 02
Field
Run the wave
Global panel and vetted sources, with quotas, screening, and quality checks.
N = 10,000
- 03
Dashboard
Cut the result
Germany consideration 74% → 69%. Margin of error ±1.0 on this wave.
Germany consideration
69% - 04
Scope
Ask the follow-up
Ask Scope for a cut you haven't built. Your data stays private to your team.
Illustrative data · BrightLeaf, Sparkling Tea · Wave 06-2026 · N = 10,000 · ±1.0
Quality-checked data
Cleria's global panel and vetted recruitment sources, with quotas, screening, and quality checks. Every wave starts at 2,000 respondents per market, and can scale to 50,000 in most markets.
More from the budget
Up to 5× more affordable than a traditional tracker, so the same budget covers more waves and deeper cuts.
Self-serve depth
Filter, compare, and export metric- and question-level data, or ask Scope. Your data stays private to your team, and respondent data is never used to train AI models.
Fast turnaround
Results in days, ready for the next decision.
Relevant solutions
Questions this team asks.
Each one uses the same 30 metrics from Brand Tracker 360™, pointed at a decision this team owns.
Other teams
See how Cleria fits insights teams.
A 30-minute call, or just let us know what you need.