- QuestionnaireSet up
- FieldworkDone
- Quality checksPassed
- DashboardLive
Days, not months
Automation runs the study end to end, so you can decide faster.
Brand Tracker 360™
Know exactly how your brand is performing — and why.
30 brand, competitor and shopper metrics from quality-checked respondents in every market. Delivered in days to a live dashboard your whole team can explore.
- not months
- Daysnot months
- more affordable
- Up to 5×more affordable
- respondents / market
- 2,000–50,000respondents / market
BrightLeafBrand funnelN = 10,000Error margin ±1.0
Sparkling Tea · Wave 06-2026 US Germany
Scope AI assistant
How did consideration change since last wave?
Up 4 pts in the US, down 5 pts in Germany. The drop in Germany is driven by 25–34s, who mainly cite price perception and retail availability as reasons not to consider BrightLeaf.
Trusted by brand teams around the world
The problem
Most brand tracking takes ages, costs a fortune, and is light on insights.
A traditional wave takes weeks to months and ends in a static deck. Without fast, reliable data, you're either lucky or wrong.
Your decision
BriefDaysWeeksMonths
Traditional trackerWeeks to months per wave
Scoping
Questionnaire
Fieldwork
Analysis
Deck
Results · too late CleriaOne-time or recurring
Field + QC
Live dashboard · filter, compare, ask ScopeLive dashboard
Results Next wave
Why teams switch
Enterprise-grade brand tracking, without the wait or the bill.
Same budget
Traditional tracker 1 study
Cleria Up to 5 studies
Up to 5× more affordable
No middlemen and fixed pricing, so the same budget covers more waves and more markets. See pricing
Max. margin of error · ±pts · 95%
- n = 1,000±3.1
- n = 2,000±2.2
- n = 10,000±1.0
- n = 50,000±0.4
Grey: below our 2,000 minimum
Samples big enough to cut
Every wave starts at 2,000 respondents per market, so segment-level insights hold up. Our methodology
30 metrics · up to 15 competitors
Your whole funnel, side by side with the brands you compete with.
Every metric filterable by market, segment and wave. Run a one-time study, or repeat monthly, quarterly or on your own cadence.
Funnel · step 1 of 4
Awareness & Reach
Do people know us, and how do they see us?
- Awareness Rate
- Awareness Drivers
- Ad Recall
- Brand Perception
- Brand Fit
Funnel · step 2 of 4
Consideration & Trial
Would they consider us, and have they tried us?
- Consideration Rate
- Consideration Drivers
- Consideration Barriers
- Trial Rate
- Trial Barriers
Funnel · step 3 of 4
Purchase & Conversion
Do they buy, and what stops them?
- Purchase Rate
- Purchase Drivers
- Purchase Barriers
- Conversion Rate
- Conversion Ranking
Funnel · step 4 of 4
Loyalty & Preference
Do they stay with us, or switch?
- Favorite Rate
- Reasons for Favorite
- Loyalty Drivers
- Switching Rate
- Dual Usage
Behavior & market
Usage, Occasions & Spend
When, how often and how much do they buy?
- Brand Occasions
- Category Occasions
- Purchase Frequency
- Basket Size
- Category Spending
Behavior & market
Channels, Value & Competition
Where do they shop, and how do we compare?
- Channel Choices
- Retailer Choices
- Value Ratings
- Quality Ratings
- Performance Benchmarks
Use cases
Start with the question you need answered.
Where does our funnel leak?
N = 10,000 · ±1.0Answered byConversion RatePurchase BarriersPurchase Rate
US
86%
83%
71%
66%
47%
Germany
78%
88%
69%
43%
30%
AwarenessConsiderationPurchase
Step-to-step conversion between stages
Top purchase barriers · Germany
- Price perception38%
- Retail availability29%
- Weaker vs Daily Fizz21%
Germany loses most considerers before purchase: only 43% go on to buy.Purchase funnel tracking
Illustrative data · BrightLeaf, Sparkling Tea 06-2026
Scope · AI assistant
Meet Scope, your AI research expert.
Scope is Cleria's own AI, built for consumer research. Ask a question in plain language and it answers from your study data, with the chart to back it up.
Specialized in consumer research
Built by Cleria for brand and consumer data, so it understands funnels, segments, competitors and waves.
Private by design
Your data stays private to your team. We never share it with other clients or use respondent data to train AI models.
Included for your whole team
Everyone with dashboard access can use Scope. No per-user fees.
Scope BrightLeaf · Sparkling Tea 06-2026
How did consideration change in the US and Germany since last wave, and why?
Consideration is up 4 pts in the US (67% → 71%) and down 5 pts in Germany (74% → 69%). In Germany, the drop is driven by 25–34s (78% → 64%), while every other age group stayed within 2 points.
Consideration by age · Germany03-202606-2026
−1
18–24
−14
25–34
−2
35–44
−1
45+
Among 25–34s in Germany who know BrightLeaf but don't consider it, the top reasons are:
- Price perception41%
- Retail availability33%
- Prefer Daily Fizz24%
Compare 25–34s with the USWhich retailers do 25–34s use?Show the trend since 09-2025
Ask about a market, brand or metric…
Proof
Why companies choose Cleria.
M&M’S® Tubes (30g) · BrazilHow Mars made its case to Brazilian retailers.
Product changes dented sales and cost M&M’S® Tubes its shelf placements in Brazil. Mars used Cleria to gather the consumer evidence it needed for its next round of retailer negotiations.
Read the study“The research helped us prove some assumptions and also busted some myths.”
See Cleria's Brand Tracking for a brand like yours.
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