What % of consumers are aware of your brand and/or product?
What % of consumer have tried your product at least once?
What % of consumers have bought your product at least once in a given timeframe?
What % of consumers say that your brand and/or product is their favourite in the category?
Of the consumers who are aware of your products, how have they become aware?
Of those consumers who have tried your product, why have they tried?
Of those consumers who have purchased your product, why have they purchased it?
What % of consumer who are aware are you converting into buyers?
How are consumers using your product? When are they buying you or a competitor?
What do consumers think about your brand? What characteristics do they connect with your brand?
How effective are you in turning awareness into purchases in comparison to your competitors?
Benchmark your brand performance on all metrics vs. the competition and the category as a whole.
Of those consumer who say that your brand (or a competitor brand) is their favourite, what is driving them to think so?
How are consumers switching between your brand and competitor brands? What are the dynamics between different brands?
Where are consumers buying your product, and which channel is most effective in driving purchases?
Which retailer is most effective in driving sales? Which ones are consumers choosing most of the time?
How much of your product do consumers buy within a given timeframe? What do they spend?
How often are consumers buying your product? What are the difference between different consumer segments?
For those who are aware and/or have tried, why have they not purchase? What are the barriers to purchase?
For those who are aware if your brand, why have they not tried it? What is holding them back?