Behavior & market
Performance Benchmarks
How does your brand perform on every metric vs. competitors and the category?
Where do we lead, and where do we trail?
A score on its own doesn't tell you much. With competitors in the same view, you can see where you lead, where you trail, and where the budget should go.
BrightLeafVs competitorsN = 10,000Error margin ±1.0
BrightLeaf vs the set · Consideration · US · % of consumers
- Daily Fizz76%
- BrightLeaf71%
- North & Co58%
- Citrus Bay52%
- Kona Club44%
- BrightLeaf
- Other brands
BrightLeaf trails only Daily Fizz on consideration in the US.
Illustrative data · BrightLeaf, Sparkling Tea · Wave 06-2026
The metrics behind it
What answers “Where do we lead, and where do we trail?”
The metrics that answer this question.
Funnel · step 2 of 4
Consideration Rate
What % of consumers would consider buying your brand?
Funnel · step 3 of 4
Conversion Ranking
How effective are you at turning awareness into purchases vs. competitors?
All part of the 30-metric framework:
Channels, Value & CompetitionAwareness & ReachLoyalty & Preference
How it works
From the question to the next wave.
Three steps. The dashboard updates when the wave is in — one-time, or on the cadence you set.
- 01
Name the set
Choose the competitors and the category frame, up to 15 brands.
- 02
Measure them together
Each brand, same metrics, same wave, same sample design.
- 03
See where you win and lose
Brief the team with the comparison.
Also
Other questions, same tracker.
Brand health trackingIs our brand getting healthier?Ad & awareness trackingWhich channels drive our awareness?Purchase funnel trackingWhere does our funnel leak?Brand strategy & planningWhere should the brand position itself?Shopper insightsWhere and how do shoppers choose?Audience & segmentationWho are our buyers, really?Usage & occasionsWhen and why do people choose us?
Turn each metric into a comparison with your competitors.
A 30-minute call, or just let us know what you need.