At Cleria, we pride ourselves on providing you with actionable insights from our brand tracker. Today, we're excited to introduce a new feature to your dashboard - the category average. This is simply the weighted average score for each metric in the Funnel Step Comparison. But why did we add this feature, and how can it empower your decision-making?
Before diving into the new feature, let's quickly recap. The Funnel Step Comparison shows how various brands in a category stack up across different brand funnel steps. These steps usually include Awareness, Trial, Purchase, Favorite, and Loyalty, but your specific funnel is of course customized to your brand and category. In any case, each step represents a crucial stage in a customer's journey, from simply knowing about your brand to becoming a die-hard loyal customer.
While individual brand scores give a clear picture of each brand's standing, a category average aggregates this data. This score provides a benchmark of how brands, on average, are performing across the entire category (which you can cover with up to 15 competitor brands as part of your tracker).
The addition of the weighted average score to our Funnel Step Comparison is more than just a number. It's a powerful tool that offers perspective, aiding in strategic decision-making. We're always looking for ways to make our brand tracker more valuable to you, and we believe this feature does just that.
Should you have any questions or require deeper insights into your brand's performance, our team is always here to help.