[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f73f7decmwM3zpmyGWxmHQylLvmxZ8s39UxSkhEgCVhs":3},[4,16,28,39,48,54,61,67,74,81,87],{"slug":5,"title":6,"excerpt":7,"category":8,"tags":9,"author_name":13,"reading_time":14,"published_at":15},"brand-tracking-in-the-age-of-ai","Brand tracking belongs in the age of AI","For decades, brand tracking meant waiting months for a static deck. That model is over. Here is what always-on, AI-native tracking changes.","Perspective",[10,11,12],"brand tracking","ai","strategy","Maya Lindqvist",4,"2026-06-20T10:57:07.953203+00:00",{"slug":17,"title":18,"excerpt":19,"category":20,"tags":21,"author_name":25,"reading_time":26,"published_at":27},"the-32-metrics-every-brand-should-watch","The 32 metrics every brand should be watching","Awareness is only the beginning. A complete picture of brand health spans the full funnel — here is how the 32 metrics fit together.","Guides",[22,23,24],"metrics","brand health","funnel","Daniel Osei",5,"2026-06-13T10:57:07.953203+00:00",{"slug":29,"title":30,"excerpt":31,"category":32,"tags":33,"author_name":13,"reading_time":37,"published_at":38},"speed-is-a-research-feature","Speed is a research feature","Turnaround time is usually treated as a logistics detail. It is actually one of the most important features of research itself.","Research",[34,35,36],"speed","methodology","operations",3,"2026-06-06T10:57:07.953203+00:00",{"slug":40,"title":41,"excerpt":42,"category":43,"tags":44,"author_name":45,"reading_time":46,"published_at":47},"feature-update-category-averages","Feature Update: Category Averages","A new category average in Funnel Step Comparison gives you a benchmark for how brands perform across the whole category — not just one at a time.","News & Updates",[],"Cleria",2,"2023-10-12T12:00:00+00:00",{"slug":49,"title":50,"excerpt":51,"category":43,"tags":52,"author_name":45,"reading_time":37,"published_at":53},"feature-update-confidence-intervals-statistical-significance","Feature Update: Confidence Intervals \u002F Statistical Significance","Confidence intervals are now available on the dashboard, so every metric can show a 90% range — not just a single point estimate.",[],"2023-10-11T12:00:00+00:00",{"slug":55,"title":56,"excerpt":57,"category":58,"tags":59,"author_name":45,"reading_time":46,"published_at":60},"why-tracking-brand-awareness-is-a-waste","Why Tracking Brand Awareness is a Waste of Money","Awareness alone rarely tells you what to do next. Here is why a full funnel of metrics beats tracking recognition in isolation.","Research Basics",[],"2023-04-05T12:00:00+00:00",{"slug":62,"title":63,"excerpt":64,"category":58,"tags":65,"author_name":45,"reading_time":14,"published_at":66},"consumer-behaviour-vs-motivation","Consumer Behaviour vs. Motivation","Sales data shows what people buy. Motivation research explains why — and that is what turns numbers into decisions.",[],"2020-02-05T12:00:00+00:00",{"slug":68,"title":69,"excerpt":70,"category":58,"tags":71,"author_name":45,"reading_time":72,"published_at":73},"shopper-insights-explained","Shopper Insights Explained","Shopper insights turn purchase data into answers about who buys, where, why, and how — and how to act on it with retailers.",[],8,"2019-12-16T12:00:00+00:00",{"slug":75,"title":76,"excerpt":77,"category":58,"tags":78,"author_name":45,"reading_time":79,"published_at":80},"key-ways-market-research-can-help-you-increase-sales","Key Ways Market Research Can Help You Increase Sales","Five practical ways market research supports growth — from competitive advantage and targeting to retailer negotiations.",[],6,"2019-11-18T12:00:00+00:00",{"slug":82,"title":83,"excerpt":84,"category":58,"tags":85,"author_name":45,"reading_time":26,"published_at":86},"planned-vs-impulse-purchase-behavior","Planned vs. Impulse Purchase Behavior","Planned and impulse buys need different marketing levers. Here is how to tell them apart — and how research helps you win both.",[],"2019-10-22T12:00:00+00:00",{"slug":88,"title":89,"excerpt":90,"category":58,"tags":91,"author_name":45,"reading_time":79,"published_at":92},"common-traps-when-using-market-research","Common Traps When Using Market Research","Focus groups, funnel tunnel vision, assumed audiences, and narrow samples — four traps that quietly warp research results.",[],"2019-09-12T12:00:00+00:00"]